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roxy是一個衝浪的品牌
他的產品充斥著濃濃的夏日風味 海灘風情
很有夏威夷的感覺~
夏天的時候非常適合!!
現在台灣好像已經撤櫃了
只剩quicksliver(roxy是他的副牌)
我很喜歡他剛進來台灣時出的一雙鞋
白底 logo的部分是用水鑽
超棒的!!
以下就來介紹一下它吧:

Roxy, Quiksilver's junior girl's line, is dedicated to active living and the extreme sports lifestyle. The line, which is designed by Dana Dartez is created with the young girl in mind. Roxy prides itself on their connection to the junior customer, progressive yet embracing all elements of life. The clothes range from basic surfwear for sport and style to vintage inspired, forward sportswear. The Roxy girl is involved in beach sports and snow sports and demands a girly fit and functional wear.

The leading brand for active girl's, Roxy, was launched in 1990 with the introduction of swimwear. The success of the first season was reflected in a sales volume totaling $1.1 million. In 1992, Roxy moved into sportwear by introducing junior denim and snowwear into their expanding line.

In 1993, the Roxy logo was born. The heart shaped crest, a feminine version of the very recognizable Quiksilver logo, was created to encompass the soulful, spiritual vibe that defines Roxy. The most significant innovation for Roxy, to date, was the birth of its signature boardshort, introduced in the same year. The boardshort, inspired by the women's outrigger team and the women's surf team in Hawaii, was the answer for active girl's who were buying men's shorts to achieve the same flexibility and fit that every athlete demands. 

1994 marked a turning point for Roxy when swimwear was reintroduced. The beginning of the Roxy Boardrider's Team was created with the sponsorship of 1994 Surfing World Title Champion, Lisa Anderson. In 1995, accessories and eyewear products, new categories to Roxy, were layered into the line enhancing an image of achievement and innovation. Also, in 1995, the first annual Quiksilver/Roxy Women's Pro Surfing Event took place on the north shore of Hawaii, on Sunset Beach. Roxy sponsors the final stop on the Association of Surfing Professionals World Champion Tour, which continues to be the most dynamic and exciting segment of the tour.

In the spring of 1996, Roxy made its fashion week debut at the Girl's Rule Show in New York. Footwear and watches, two new categories, were added to the Roxy line. Roxy was nominated for The California Rising Star Award recognizing design innovation and excellence. A national advertising campaign was launched with fashion photographer Dewey Nicks. The Roxy Boardriders Team expanded to include: Lisa Andersen, Megan Abubo, Lila Balmores, Tina Bessinger, Veronica Kay, Daize Shayne, Allison Lopez, Missy Gibson, Tanya Booth, Rachel Greff, and Cristiana Janssen.

In early 1997 Roxy opened it's first freestanding store in Hawaii. Teenie Wahine, a children's line targeting girl's 7-14 years old, was introduced in Spring 1997. Roxy designers were honored with a nomination for The California Designer of the Year Award.

1998 marked a year of innovation with Roxy’s first fragrance, "Hula Scent" and surf wax called "Sexy Wax" which has the same scent. Created by Roxy surfers, Hula Scent is combination of scents including offshore breezes coming from California citrus groves, tropical Hawaiian florals, the salty-sweet smell of the beach and the light woodsy smell of a piece of driftwood. Utilizing these four keynotes enabled "Hula Scent" to encompass all elements of beach life.

Roxy accessories division boomed in 1999 with jewelry, bags, backpacks, travel accessories and a full line of footwear. Roxy room was created at the end of the year giving Roxy girls everything they need to live the Roxy life including bedding, lamps, posters, and other accessories for a girls room.

The millennium marked a year of change and growth for Roxy with a new designer Dana Dartez, formerly at Sugar, a second free standing retail store in South Cost Plaza, and a new line of Beauty products. Beauty Supply which launched Spring 2001 includes a wide range of products such as Sparkling Body Butter, Tropical Body Mist, Happy Hair detangler spray, Tropical Body Lotion, Fun Wash facial scrub, Soothing Body Gel, All Over Sparkle Gel and Lip Sparkle. Each product promotes serious skin care in the most fun and approachable way possible. Roxy has also created a new fragrance, "Roxy Love" scheduled to hit stores in time for Holiday 2000. Roxy will continue to develop new products into the Roxy Beauty Supply line including glitter and shimmer products, lip color and eventually cosmetics.

Roxy continues to grow its line by practicing its proactive, progressive style of dressing active girls for all facets of life. Roxy sponsors surf camps on the east and west coasts, a stop on the Association of Surfing Professionals World Champion Tour in Hawaii, and two amateur surf contests in Southern California, the Wahine Classic and the Capitola Classic. Roxy remains active with store promotions and autograph signings by team riders.

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Dr. eye
Roxy,Quiksilver的小號的女孩的線,致力于積極的生活和極限運動生活模式。 這條線,被黛娜設計為Dartez被在心裡年輕的女孩建立。 Roxy以對年少的用戶,進步的然而包括的生活的全部要素的他們的連接為自豪。 衣服範圍從基本surfwear給運動和樣式在葡萄斬獲鼓舞,轉交運動衫。 Roxy女孩涉及海灘運動和雪運動並且要求girly適合和功能的穿。

活躍的女孩的主要品牌,Roxy,用泳裝的介紹在1990年被啟動。 第一個季節的成功被反映在總計110萬美元的銷售量上。 在1992年,Roxy透過把小號的斜紋粗棉布和snowwear引入他們擴大的線進入sportwear。

在1993年,Roxy 標識面世。 心形成鳥冠,一可認識Quiksilver 標識的婦女版本,創造圍繞精神上,聖歌暗示確定Roxy。 Roxy的最顯著的革新,到目前為止,是它的簽名boardshort的誕生,同年介紹。 boardshort, 在夏威夷透過婦女的叉架隊和婦女的海浪隊鼓舞, 是每名運動員要求的誰正買男人的短褲取得相同的靈活性並且適合的活躍的女孩的答案。

當泳裝被再介紹時,1994 標明Roxy的一個轉折點。 Roxy Boardrider的隊的開始被1994滑水運動世界標題冠軍,麗莎‧安德森的發起建立。 在1995內,附件和eyewear 產品,新種類在Roxy,進產品提升一個成就和革新的圖像分層。 此外,在1995年,第一個每年Quiksilver/Roxy女子的頭班選手滑水運動運動項目在夏威夷,在傍晚海灘的北岸上進行。 在滑水運動專業人士世界冠軍旅行的合作上Roxy發起人最後泊車站,繼續是最動態的和刺激旅行的部分。

在1996年春天,Roxy做周初次登台在女孩的規章在紐約顯示的它的時裝。 靴和表,兩個新種類,被增加給Roxy 線。 因為加利福尼亞明日之星授予承認設計革新和卓越,Roxy被提名。 全國性的廣告運動被時裝攝影者杜威‧尼克啟動。 Roxy Boardriders 隊擴大包括︰ 麗莎‧安德森, Megan Abubo, 萊拉Balmores,田娜Bessinger,Veronica凱,Daize謝恩,阿利森‧洛佩茲,吉布森小姐,Tanya布思,瑞琪兒Greff 和Cristiana詹森。

在1997 Roxy的早些時候打開,這首先是在夏威夷的能自立的商店。 Teenie夏威夷女人,瞄準女孩的7-14歲的一條孩子的線,被引進春天1997。 Roxy 設計者被授予給加利福尼亞這一年的設計者的一提名判給。

1998首先用Roxy s 標明一年革新的芳香,"土風舞氣味"和海浪蠟叫有相同的氣味的"性感的蠟"。 由Roxy滑水者建立, 土風舞氣味是離岸包括微風(來自加利福尼亞柑橘屬小樹林)的氣味的結合, 熱帶夏威夷florals,咸香的海灘和燈的氣味森林的漂流木的氣味。 利用這4 音樂基調使"土風舞氣味"能夠圍繞海灘生命的全部要素。

Roxy附件劃分用珠寶,袋,背包,旅行附件和靴的實線在1999年繁榮。 Roxy空間被在年底給Roxy女孩他們過Roxy 生命需要的所有東西包括固定建立, 燈,廣告畫和一個女孩房間的其他附件。

千年為Roxy與一個新設計者黛娜Dartez 標明一年變化和發展, 以前在糖時候,在南方的第2個獨立式中心零售店花費廣場和一條美麗產品的新線。 提供使下水春天2001 包括大範圍產品例如閃耀身體黃油,熱帶身體霧,高興頭髮detangler 水霧哪個, 洗劑熱帶身體,有趣面部擦洗,安慰凝膠身體,遍及凝膠和唇閃耀的閃光。 每種產品在可能的最有趣和可接近的模式裡促進認真的皮膚護理。 Roxy也創造一新芳香,"oxy喜歡"計畫撞擊商店趕上假期2000。 Roxy 將繼續發展進包括的Roxy美麗供應線的新產品閃耀並且發光產品,唇顏色和化妝品最終。

Roxy 繼續透過實踐它的為生活的全部方面穿活躍的女孩的前攝,進步的樣式增長它的線。 在東方和西海岸的Roxy發起人海浪陣營, 在夏威夷的在滑水運動頭班運動員世界冠軍旅行的協會的一個泊車站, 並且兩業餘海浪比賽在南加利福尼亞,最優秀的夏威夷女人和最優秀的Capitola內。 Roxy與商店提升和隊騎手的親筆簽名簽名保持活躍。


若想了解更多資訊
請上官方網站   http://www.roxy.com/index_page.aspx
他的官網做的很棒唷~大家可以去看看!!

對不起大家 因為明天要期中考啦
所以第七篇做的比較簡陋
雖然簡陋 但是還是結束啦~
謝謝大家~






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